The Malaysia Batik: Crafted For The World Movement was established by Yayasan Budi Penyayang Malaysia (Penyayang) in 2003 under the patronage of Tun Abdullah Ahmad Badawi, the fifth Prime Minister of Malaysia. One of its objectives is to ensure the long-term relevance, growth and progress of the Malaysian batik industry. It is an initiative which was spearheaded by the late YABhg Tun Endon Mahmood, the late wife of Tun Abdullah. PENYAYANG and its wholly owned subsidiary, Batik Guild Sdn. Bhd. are responsible for activities and programmes of the Malaysian Batik: Crafted For the World Movement.